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NEW LOGO DESIGN FOR 10TH INTERNATIONAL SYMPOSIUM OF FACIAL PLASTIC SURGERY

May 26, 2008 by  

10th International Symposium of Facial Plastic Surgery proposed logo

I couldn’t think of a blog to write so I decided to share with you a logo that I designed for next year’s 10th International Symposium of Facial Plastic Surgery to be held in Miami, Florida.  The International Symposium is held every 4 years and draws close to a 1000 facial plastic surgeons from across the entire world.  The last meeting was held in Las Vegas in 2005.  I am part of the steering committee for the upcoming Miami meeting and on my conference call last Wednesday I heard that we needed a logo specific for the meeting.  As I am very proud of my academy (AAFPRS- American Academy of Facial Plastic & Reconstructive Surgery), I wanted to offer my design services for free, hopefully saving the academy some money in hiring an outside creative firm.  

My intention when designing the logo was to combine the specialness of the 10th event, the specialness of having international facial plastic surgeons, and miami’s flavor into my design work.  I wanted also expressly to move away from the 9th’s logo that had a face profile (boring!!!).  Accordingly, I came up with the logo that uses “FPS” for facial plastic surgery with the central “P” doubling for the number “10″.  I made the F and S a little funkier to capture some of the Miami feeling which the color scheme does too (think Miami Vice and Art Deco).  The more cursive script also contrasts with the blockier “P” to make the “10″ aspect stand out more.  I then put the logo into a quick brochure mockup trying to pull one’s interest into the geography of Miami if the prospective surgeon was going to bring family there.  I was going to use “Feel the Heat” but clearly that has a tremendously negative connotation for Miami.  I thought about the latin rhythms so I came up with “Spice it Up in Miami”.  Okay, my committee might ultimately burn my idea but I thought it was fun to show you guys a mockup of my work.  I am always proud of my designs even if they never see the light of day!

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