Start with Why Part 1 of 7: Carrots and Sticks
April 23, 2010 by dr. lam
This is perhaps one of the few times that I am writing a blog series on the same topic that I did over a year ago. Don’t worry I won’t be directly repeating the content herein. The first blog series on “Start with Why” was inspired by listening to the author/speaker, Simon Sinek, speak at an Entrepreneur Organization (EO) meeting about 2 years ago. I was so moved by his words that I felt compelled to write about his unique ideas soon after his talk. His announcement that his book by the same title was about to be released excited me so I purchased his book and am writing this current blog series loosely based on the ideas enumerated in his new book, Start with Why.
As a quick introduction, Sinek’s thesis for those who are unfamiliar is that most individuals and companies are focused on the WHAT, i.e., what service they are providing, and not the WHY, i.e., why are they in business. Sinek talks about getting all of us to be inspired to think of why we are on this planet. Is it just for money, sex and power? Is there a deeper motivation that lies within our hearts and souls for why we get up in the morning?
The opening of Sinek’s book he discusses the case for inspiration against manipulation. Manipulation means “I will lower my price” to get you through the door or add “value added” bonuses. How often do we buy the stupid digital camera because it came with the free memory card or we choose to buy an extra book on Amazon to get the free shipping if you spend over $25 (well, actually I do). However, all forms of manipulative behavior may be more short-lived and are not as satisfying as inspirational motivation.
Whether we choose to lead our employees, patients, and friends by carrot or a stick, we are stuck with a low form of manipulation that may create short-ended changes but not lasting improvement. We should all investigate how we treat others around us and how we desire to manipulate behavior rather than inspire it. The carrot and the stick are both bad ways to get yourself or others to do what you want. Start to focus on the WHY. Why do you do what you do?
For me, a huge part of what I do is focus on healing. I love the ability to come to work every day and to effect a positive change in a patient (and staff)’s life. Don’t get me wrong. I love facial plastic surgery but what I love more is touching a life and inspiring change. My staff are empowered to do the same. We are all focused on our WHY. What is your why?
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I thought of this blog (these blogs, actually) today. I stopped in a coffee shop (I won’t name it, that way you’ll have no idea which one, ha) and there was a commotion. The boss was working the machines and was very upset. This location was a new one for me, I didn’t know this boss, but asked him if he was o.k., suggested he keep smiling as we could be patient and wait. He went on to elaborate how angry he was, how this, that, and the other had happened. Then a tardy employee appeared, and boss went on to berate same, all in front of everyone. I was thinking then, that if this were your shop you wouldn’t behave like that. I hope I wouldn’t either. (I might, that is why I read.)
It is good to always reevaluate how we run anything. Thanks again.
great story, nord. thanks for sharing that. we all are learning, including me!